Chip Reno

Chip Reno is a founding member and partner in The Consultants at Jackson, LLC, a Mississippi-based government relations firm serving clients across a broad range of business. Reno serves as a general consultant and governmental strategist for corporate and public clients. A particular focus of Reno’s work is uniting his clients’ business development with government strategies to grow their footprint in Mississippi.

Reno’s political experience includes work on the city, state, and federal level. Reno served on the Jackson City Council representing Ward 6 from 1997-2001, and then went on to manage several statewide political campaigns. He managed Bill Hawks’s campaign for lieutenant governor in 1999, and served as general consultant and campaign manager for current Mississippi Supreme Court Judge Kenny Griffis during Griffis’s successful run for the Mississippi Court of Appeals in 2002. Reno was a strategic consultant for Mississippi Governor Haley Barbour during Barbour’s successful run for governor in 2004, and Reno chaired Barbour’s economic development summit during the governor-elect’s transition. Governor Barbour appointed Reno to the Mississippi Veteran’s Memorial Stadium Commission and to the Mississippi Volunteer Service Commission, which Reno chaired.  

Prior to founding The Consultants at Jackson, Reno was a Principal in The Talon Group, a government relations firm serving federal and state government agencies. In that capacity, Reno served on the steering committee that managed State Auditor Phil Bryant’s successful campaign for lieutenant governor during 2007 and Reno managed an independent expenditure campaign for Mississippi Insurance Commissioner Mike Chaney.

A Mississippi native, Reno received a bachelor’s degree from Millsaps College, a Master’s in Business Administration from Mississippi State University, and a Master’s in Education Administration from Mississippi College. His political commentary has been published in the Jackson Clarion Ledger, the Biloxi Sun Herald, the Wall Street Journal, and Forbes magazine. Reno resides in Jackson, Mississippi.

Serena Rasberry Flowers

Prior to forming The Consultants at Jackson, LLC with Chip Reno, from 2010 forward Serena was president of Avant-garde Strategies, LLC.  There she provided counsel on legislative, executive, public relations and administrative matters. Avant-garde represented clients before government entities, administrative and regulatory agencies. Avant-garde also provided public relations media work, including print and digital, and grassroots education campaigns.

Flowers served as legal counsel and policy advisor to Governor Haley Barbour and special staff chief to Public Service Commissioner Steve Renfroe. Her early career included Communications Director for The Homebuilders Association of Mississippi and similar roles with the American Cancer Society and The Partnership for a Healthy Mississippi. Upon graduation of law school, Serena joined Butler, Snow, O’Mara, Stevens and Cannada, PLLC, and served as an adjunct professor at Mississippi College School of Law.

Flowers’s education includes a law degree from Mississippi College School of Law, where she was a Herrin Hess Scholar, a Master of Liberal Studies from Millsaps College, and a Bachelor of Arts from Delta State University. As an undergraduate at Delta State, she was a United States Senate intern and was initiated into the Omicron Delta Kappa National Honor Society.

Flowers has been recognized as a Mississippi Business Journal’s 50 Leading Business Women, Delta State University Kent Wyatt Young Alumnus of the Year, Junior Auxiliary Life Member, Leadership Attala Graduate, Jackson Free Press Chicks We Love, Mississippi Bar Leadership Forum and featured in the Mississippi Lawyer Women in the Profession edition. 

A native of Kosciusko, Mississippi, Flowers grew up on her family’s farm which dates back to 1848. She enjoys various types of exercise routines and has completed multiple marathons and half-marathons. Her hobbies include live music events, decorating and painting. Serena is married to former Senator Merle Flowers; they have seven children and reside in Madison and Olive Branch.  They are members of The Well at Lewisburg Methodist Church.